YouTube announces TikTok competitor in India, where TikTok is banned

YouTube announces TikTok competitor in India, where TikTok is banned

Chris Ratcliffe | Bloomberg | Getty Images

YouTube on Monday unveiled Shorts, a short-form video characteristic that is aiming to instantly compete with TikTok. 

YouTube mentioned it is going to launch an early beta of Shorts in India over the subsequent few days, earlier than increasing to different nations.

India is a great place for YouTube to launch Shorts. The country banned Chinese-owned TikTok and 58 different apps in June when it mentioned that the apps have been “engaged in activities which is prejudicial to sovereignty and integrity of India.” Before the ban, roughly 30% of TikTok’s 2 billion downloads got here from India, according to Sensor Tower

Instagram, which launched its TikTok clone Reels in August, told CNBC last week it is already seeing speedy person development in India. YouTube’s announcement means Facebook‘s Instagram faces a brand new competitor for customers.

Shorts shall be a part of the YouTube app. It seems like TikTok, with an choice so as to add music, change the pace of the video and extra. But video size is capped at simply 15 seconds. TikTok movies might be as much as a minute lengthy. 

Shorts is solely obtainable for Android telephones proper now, however YouTube mentioned it is going to broaden to iPhone and to different nations quickly.

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