Amazon unveiled plans Tuesday for a brand new on-line luxurious “shopping experience” that may search to attach well-heeled customers and high-end manufacturers.
The first associate for the brand new on-line “Luxury Stores” is Oscar de la Renta, the US style home that may present its 2020 collections, with extra manufacturers anticipated within the coming weeks, in keeping with an Amazon statement.
The transfer shouldn’t be Amazon’s first foray into luxurious items however seeks to create a brand new online shopping portal with high manufacturers and upgraded expertise providing 360-degree views for consumers.
Luxury Stores will function on an invitation-only foundation for Amazon Prime members.
Within the Amazon app, the brand new portal will supply improved graphics and visualisation, and permit manufacturers to promote as a “store within a store,” controlling their very own stock, choice and pricing.
“We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store,” mentioned Christine Beauchamp, president of Amazon Fashion.
“We are excited to offer luxury brands the services and technology to build an inspiring, elevated customer experience.”
The transfer comes with Amazon having boosted on-line gross sales in lots of sectors in current months through the coronavirus pandemic, which has closed many bodily shops and stored customers cautious about going out to buy.
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