Facebook Launches New US Campaign to Encourage Voting

Facebook Launches New US Campaign to Encourage Voting

Facebook is launching a brand new initiative this week to encourage Americans to vote within the upcoming presidential election, the most recent effort by the social community to show it’s a accountable participant on the Internet.

The tech titan will kick off Monday an enormous marketing campaign encouraging individuals to go to its digital voting info facilities the place they will search for how to register to vote, how to vote by mail or how to volunteer to work at polling stations on Election Day.

The advertising and marketing marketing campaign might be broadcast on main US tv and radio channels, in addition to on-line information shops.

Since Saturday, Facebook has shared comparable info on its app, in addition to the apps for Instagram and Messenger, each of which it owns.

The Silicon Valley large can be planning to stream an hour-long program Tuesday referred to as “Vote-A-Thon 2020.” The particular will characteristic celebrities and public figures and can urge individuals to register and vote.

Facebook estimated that it has already helped 2.5 million individuals register to vote.

“We have more work to do to reach our goal of helping more than four million people register this year, but we’re pleased with the progress we’re making to help people use their voices to vote,” Facebook stated in an announcement.

A complete of about 39 million individuals have already visited the digital voting info facilities on Facebook and Instagram.

With this newest push, Facebook is in search of to present that it’s now not a method of huge disinformation because it was forward of main votes in 2016, notably the US presidential election and the Brexit referendum within the United Kingdom.

Both polls had been suffering from disguised disinformation campaigns primarily orchestrated out of Russia.

For occasion, Facebook introduced firstly of September that no new political ads can be shared on its platform within the week main up to the US presidential election on November 3.

Like different web giants, over the previous few months Facebook has elevated its variety of studies about thwarted cyberattacks and dismantled disinformation operations.


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